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1. Your company's marketing department and product development teams are planning to develop a new product. As the marketing research analyst, you were asked to get some standardized marketing information for the new product development.
What is standardized marketing information they are looking for?
Why do they need this information?
How would you get the information?
2. Product of choice (Nike Air Force ones)
How would you integrate keywords and key phrases into your content to ensure your specific enough to search by your customers?
What are the marketing tools for your search engine that you would use specifically for your product of choice? Why?
Which of the following is an example of a category killer? Normal 0 false false false EN-US X-NONE X-NONE
1. What are the 5 most important criteria (in order of importance) for selecting a Market Segment?
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Understanding different cultures as well as self awareness
Identify three common copyright issues and how businesses can avoid these problems.
Our emotional reactions to marketing cues are so powerful that some high-tech companies study mood in very small doses (in 1/30 of a second increments).
Imagine that you are about to launch a social networking site that will compete with Facebook. Determine the approach you will use going to measure success
What is the importance of marketing and what is the scope of marketing? What are the marketing advantages of strong brands? Describe the four steps of brand building.
What is wrong with the recruitment policy of the company and why did Mr. Sashidhar's resignation surprise the General Manager?
Write one page on Product Alert assignment. Product alerts are written to keep upper management informed about developments in the market that may have.
Detail two demographic characteristics of your proposed target market. Detail one cultural value that matches your home country's consumer values and attitudes
What is the organization you completed your fieldwork at doing right? What are the organization's positive ideals and goals?
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