Standardization and uniformity of services and products

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Need a theme for the following? Predictability, as defined by sociologist George Ritzer, refers to the notion that in a rational society, people prefer to know what to expect in all settings and situations. This concept is a key component of Ritzer's McDonaldization theory, which posits that the principles of the fast-food restaurant are increasingly dominating more sectors of society. When Ritzer refers to "Predictability," he is talking about the standardization and uniformity of services and products. This means that no matter where you are, you can expect the same level of service or the same product. For example, a Big Mac at McDonald's tastes the same whether you're in New York or Tokyo.

Reference no: EM133634886

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