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Standardization and adaption of international marketing

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Reference no: EM133604227 , Length: word count:750

Essay

Assignment topic: INTERNATIONAL BUSINESS MANAGEMENT

Instructions
Summarize standardization and adaption of international marketing and examine their key components. Assess why standardization and adaption are considered a balancing act.

Need 2 sources and APA 7th edition citation Style.

Reference no: EM133604227

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