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Standard instructions for Class Discussions
Make at least a large paragraph posting in response to ONE of the prompts below
Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.
Discuss the differences between direct and indirect distribution channels. Introduce the article and its author(s) and give a brief summary of its core message.
Discuss about the Genex Fuels Case Study. Did Devlin need to hire Sandy, a "high-priced technology consultant," to tell him that technology at Genex was a mess?
Organizational Ethical Analysis Paper. Each student will write a research paper on an organization of his or her choice (5-7 pages minimum).
What seem to be the key barriers to cross-selling in Hale and Door?
Active consumers make up 13.6% of the market and spend an average of $ 16.23 per month on your product. Passive consumers make up 23.8% of the market and spend $ 9.85. The remaining consumers have average spending of $ 14.77. Find the average spen..
Write individual project summary and mission statement in the text box
Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked, "If we aren't customer driven, our cars won't be either."
How would you plan to capture the market share you have promised to your CEO? Explain the target market, message, the mediums you would use, their costs, and so forth
Create a setting/environment in the ad that appeals to the modern consumer because it shows an old town with an old fashion environment/setting.
How an organization you are familiar with (can be the one you have already used for past essays) should change the way it thinks about marketing
Describe several reasons for studying marketing. First, marketing affects the allocation of goods and services that influence a nation's economy.
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