Stakeholders that cape union mart

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Reference no: EM133280019

Cape Union Mart - Outdoor clothing and equipment shop in South Africa

Setting you up for an adventure

Cape Union Mart International (Pty) Ltd is a trusted one-stop destination for outdoor enthusiasts, travellers and explorers. Our mission is to make sure that you, your family and friends are kitted out to get the most out of your adventure, whatever it may be.

We want to offer you the very best We stock a wide range of quality gear and apparel for hiking, camping, trail running, mountain biking, snow sports, traveling, safaris, fitness, and more. Our K-Way factory employs more than two-hundred skilled employees who produce a range of award-winning outdoor clothing, footwear and equipment, and we manufacture and stock other top brands that have been vetted and tested by our team of outdoor experts.

A passion for adventure and expert advice

Our team is just as passionate about making the most of time spent outside as you are. Several staff members have climbed Everest, summited Kilimanjaro and camped in the Cederberg. When it comes to outdoor pursuits and exploring South Africa and beyond, we want to make sure you're armed with the best advice and the tools for the job. Our highly skilled staff are there to answer your questions and ensure you have the right gear for any adventure.

A fourth-generation family business

In 1933, the late Philip Krawitz opened a store on the corner of Corporation and Mostert streets in Cape Town. It catered primarily for army troops, the navy and passing fishermen. However, Philip soon realised that he had to offer his clientele something special. He focused on building unique relationships with his customers to identify their needs, and Cape Union Mart became affectionately known as "the friendly store". Arthur J. Krawitz succeeded his father in the post-war years and the store prospered by selling summer clothing to South Africans travelling overseas in winter, and vice versa. In 1970, Philip J. Krawitz - Current Executive Chairman of the Board - followed in the footsteps of his father and grandfather.

Stakeholders can be defined as "any group or individual who can affect or is affected by the achievement of the firm's objectives".

Identify any 5 stakeholders that Cape Union Mart need to consider when entering the global market.

Reference no: EM133280019

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