Stakeholder relationship manager for nestle

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Reference no: EM133255156

QUESTION 1

Assuming you have been appointed as a Stakeholder Relationship Manager for Nestle. You are required to develop a media publicity plan that will highlight the community work that the organization is doing. Part of your media plan should justify the chosen media channels you would use. Ensure that your plan highlights the importance of and objective of the Corporate Social Responsibility initiative.

QUESTION 2

Grunig (2019) statesthat the genericprinciples of excellence are essential variablesfor public relations that contributes to overall organisational effectiveness. Give a critical assessment of the various factors that form part of the generic principles of excellence, use practical examples to enhance your answer.

Reference no: EM133255156

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