Reference no: EM131484927

Learning outcome

1.1 Assess how missions, visions, objectives, goals, core competencies inform strategic planning
1.2 Analyse the factors that have to be considered when formulating strategic plans
1.3 Evaluate the effectiveness of techniques used when developing strategic business plans

2.1 Analyse the strategic positioning of a given organisational audit
2.2 Carry out an environmental audit for a given organization
2.3 Assess the significance of stakeholder analysis when formulating new strategy
2.4 Present a new strategy for a given organisation

1: Identify and apply strategies to find appropriate solutions Effective judgements have been made. To achieve M1 you will make effective judgements while assessing the vision, mission, objectives, goal, and core competency for CBFS while formulating strategic planning. To achieve M1, you will have to make effective judgements while assessing the significance each of stakeholders for Burjeel Hospital.

2: Select / design and apply appropriate methods / techniques A range of sources of information has been used

Complex information/data has been synthesised and processed

The selection of methods and techniques/sources has been justified To achieve M2, you will have used a range of sources of information while analysing factors for formulating a strategic plan for CBFS (Task 2). To achieve M2, you will have synthesised and processed the complexity involved in interpreting strategic planning techniques and as applied to CBFS (Task 3). To achieve M2, you will have used range of sources of information for evaluating the external environment for Burjeel Hospital (Task 5). To achieve M2, you will have justified the selection of suitable methods and techniques for suggesting new strategy for Burjeel Hospital (Task 7).

M3: Present and communicate appropriate findings The appropriate structure and approach has been used To achieve M3, you will have produced your answer with appropriate structure and approach clearly showing the figures for strategic positioning techniques (Task 4). To achieve M3, you will have produced your answer with appropriate approach and business formats for Burjeel Hospital (Task 7).

D1: Use critical reflection to evaluate own work and justify valid conclusions Conclusions have been arrived at through synthesis of ideas and have been justified

Realistic improvements have been proposed against defined characteristics for success

To achieve D1, you will have arrived at conclusions through synthesis of ideas and have been justified the same in selecting some key factors of strategic importance for CBFS (Task 2). To achieve D1, you will have shown realistic improvements in applying the strategic positioning techniques over and above the defined characteristics for Burjeel Hospital for greater success (Task 4). To achieve D1 you will have reached conclusions through synthesis of ideas and the same has been justified as to which of the environmental factors is most important from the view point strategic context to Burjeel Hospital.

D2: Take responsibility for managing and organising activities The importance of interdependence has been recognised and achieved To achieve D2, you will have demonstrated the importance of interdependence of vision, mission, objectives, goal and core competency while formulating strategic planning for CBFS.

D3: Demonstrate convergent /lateral / creative thinking ideas have been generated and decisions taken

Innovation and creative thought have been applied

To achieve D3 you will have generated ideas and taken decisions as to the significance of different stakeholders by mapping them in the order of ranks for Burjeel Hospital. To achieve D3, you will have applied innovation and creative thought while suggesting new strategy for Burjeel Hospital.

Assignment Brief

Purpose of this assignment

This assignment will enable the students to learn the process of strategic planning and enable them to formulate a new strategy. Students will learn the basic terminologies and contexts, strategic thinking, planning systems, strategic planning techniques and strategic planning issues in the first three assessment criteria. In the next four assessment criteria students learn in this assignment about the stakeholders, strategic positioning and internal and external auditing of the organisations using PESTEL, Porter's five forces, SWOT and other similar models. On the whole, by analyzing the above contents in this assignment student will able to understand the strategic planning process then to formulate the new strategy.

Task - Assessment Criteria 1.3:

If CBFS were to use strategic planning techniques, evaluate the effectiveness of any two strategic planning techniques that can be used by CBFS.

To achieve Pass you must,

- Give a brief description of any two planning techniques drawing the figure clearly.
- Evaluate the effectiveness of these two strategic planning techniques for CBFS.

To achieve M2, you will have synthesised and processed the complexity involved in interpreting strategic planning techniques and as applied to CBFS.

Case Scenario

"Burjeel Hospital - A new tertiary care hospital in Oman"

Burjeel Hospital is a seven-star health care facility offering specialized medical treatment and services to the local communities in line with top international standards and practices. Burjeel Hospital is part of VPS Healthcare, an integrated healthcare provider with a network of hospitals, a chain of medical centers, pharmaceutical manufacturing and pharmacies across MENA region. The management is very optimistic that the new hospital will be recognized as one of the leading healthcare facilities in Oman. This is also important milestone for the brand, as VPS Healthcare continue its expansion across GCC. The hospital's core competency is an excellent female center to address all aspects of female health apart from other specialties. In this connection, hospital is offering free mammograms for 1000 female patients here in Muscat.

This 74-bed hospital includes a total of 31 consultation rooms. The hospital's pre and post-operative rooms, Triage center, emergency room, labour and delivery suites, ICU, NICU, Cath lab, MRI, CT Scan, laboratory and pharmacy will be equipped to the highest clinical standards. The hospital has departments and clinics for obstetrics and gynecology, pediatrics, orthopedics, ophthalmology, cardiology, rheumatology, gastroenterology, urology, psychiatry and neurology, dermatology and cosmetology, ENT, sleep medicine, endocrinology, internal medicine, dentistry, general and plastic surgery, providing people access to state-of-the-art clinical facilities and excellent healthcare from a team of international medical professionals. (Source: 'theweek', Issue 693, page 18, 4th August 2016)

Task - Assessment Criteria 2.2

Carry out an environmental audit for Burjeel Hospital.

To achieve Pass you must,

- Analyse briefly any one environmental auditing techniques.
- Analyse the chosen environmental auditing technique for Burjeel Hospital.

To achieve M2, you will have used range of sources of information for evaluating the external environment for Burjeel Hospital.

To achieve D1 you will have reached conclusions through synthesis of ideas and the same has been justified as to which of the environmental factors is most important from the view point strategic context to Burjeel Hospital.

Task  - Assessment Criteria 2.3

Assess the significance of stakeholder analysis for Burjeel Hospital while formulating a new strategy.

To achieve Pass you must,

- Identify different stakeholders of Burjeel Hospital who are important for formulating new strategy.
- Assess the significance (interests and risks) of each of these stakeholders for Burjeel Hospital.

To achieve M1, you will have to make effective judgements while assessing the significance for each of stakeholders for Burjeel Hospital.

To achieve D3 you will have generated ideas and taken decisions as to the significance of different stakeholders by mapping them in the order of ranks for Burjeel Hospital.

Task - Assessment Criteria 2.4

Considering the present entry or timing of Burjeel Hospital in Oman, present a robust new strategy so that it can pursue successfully its ambition of expanding the market in GCC.

To achieve Pass you must,

- Present the possible alternative strategies available to Burjeel Hospital in brief.
- Present a new strategy or strategies for Burjeel Hospital among the alternatives.

To achieve M2, you will have justified the selection of suitable methods and techniques for suggesting new strategy for Burjeel Hospital.To achieve M3, you will have produced your answer with appropriate approach and business formats for Burjeel Hospital.

To achieve D3, you will have applied innovation and creative thought while suggesting new strategy for Burjeel Hospital.