Reference no: EM132935967

Google Inc., the world's largest and most popular search engine company, is also one of the most sought-after companies in the world. Due to the popularity of the company caused by its highly attractive compensation and benefits packages for its employees, millions of job applications are constantly received by Google on an annual basis. The Google Inc management also decided to focus on the distinct behavioural characteristics and personality that separates Google employees from any other employees in other known companies. It shifted its focus from academic qualifications and technical experiences to the applicant's personality, creativity, leadership capacities, innovative and non-conventional ways of thinking and the applicant's overall exposure to the world. The academic qualifications and the intensive job experience just came in as the second priorities of the company in choosing the best candidates for any open positions.

To attract the best employees, Google draws them by the promise of wealth and luxury, providing their employees with almost everything an employee could possibly need, from absurdly high compensations to extravagant and luxurious benefits like gourmet food, carwash, gym, snacks, exercise classes, dry cleaning services, car services, haircuts, oil changes, massages, check-ups and many more, all for free.

Google is no doubt the world's best recruitment leader. Google is known for various unique approaches that it has utilized to attract the cream of the crop or the best of the bests. One way is through employment branding. Truly, what separates the Google recruitment process from the typical and the usual recruitment methodologies that other companies employ is its ability to accurately identify the best candidates for the position using a more data-based and scientific approach to the recruitment process. Also, it has significantly reduced the reliability of interviews, which for most companies, serves as the final indicator of how well an employee will perform at work. The secret to being selected as a Google employee is that one must think a lot like an "engineer." Apparently, Google expects their employees to be highly quantitative and highly analytical as well as highly capable of dealing with too much data all at the same time.

REQUIRED

A. Using examples from the case, explain TWO (2) importance of proper recruitment and selection.

B. Citing instances from the case, describe the first THREE (3) stages of the recruitment and selection process used at Google in best gaining suited candidates.

C. Describe THREE (3) effective selection techniques ideal for retaining staff and build loyalty at Google.