Reference no: EM131313086
You are a marketing manager for Campbell's, and are exploring the possible introduction of a new spicy butternut squash flavor, to be sold in a microwaveable, single-serve variety. Please respond to all of the following questions in full. (To bolster your analysis, you may wish to conduct a bit of online research concerning the condensed soup market and/or existent flavor research, although this is not mandatory. It will, however, most likely result in a more thorough finished product. If you choose to do so, please provide references.)
1. Describe how the company might use the stages of the new product development process to shepherd the new product through, from idea generation through commercialization
2. Choose an appropriate demographic target, explaining your rationale.
3. Which of the three popular alternative branding strategies would you recommend, and why?
4. Describe two different ways in which the new flavor can be differentiated.
5. As marketing management seeks to expand the market, provide two examples of promotional pricing that the company might utilize.
6. With regard to the number of intermediaries, which strategy would you recommend for Campbell's, and why? Where would you choose to make the product available?
7. Explain how opinion leaders can be used to help continue to grow the brand.
8. Develop a creative strategy to appeal to the segment you have chosen to target.
|
Write down the values of n m and f for a network
: Now suppose that our network is simple (i.e., it contains no multiedges or selfedges). Show that the mean degree c of such a network is strictly less than six.
|
|
What is the amount of the payment
: In the first year payments are to be exchanged, suppose that LIBOR is 4%. What is the amount of the payment that the two parties must make to each other?
|
|
Display all users and their addresses and phone numbers
: Display all users and their addresses and phone numbers"); Display all orders in the system and the associated user's firstName, lastName and email");
|
|
What are terminal cash flows associated with ending project
: Your company is considering a machine that will cost $ 5,908 at Time 0 and which can be sold after 3 years for $ 567 . To operate the machine, $ 881 must be invested at Time 0 in inventories; these funds will be recovered when the machine is retired ..
|
|
Stages of the new product development process
: Describe how the company might use the stages of the new product development process to shepherd the new product through, from idea generation through commercialization.
|
|
How does price efficiency influence the decision to pursue
: If you want to evaluate the performance of a portfolio manager, which would be more appropriate to use in calculating subperiod returns:
|
|
Are there unintended consequences to increasing the gas tax
: Are there unintended consequences to increasing the gas tax? [There were other aspects to this bill, but this question is just asking you to respond to the sales/use tax increase.]
|
|
What must the coupon rate be on bonds
: Volbeat Corporation has bonds on the market with 14 years to maturity, a YTM of 10.1 percent, a par value of $1,000, and a current price of $952. The bonds make semiannual payments. What must the coupon rate be on the bonds?
|
|
Perform a literature review using the guidelines
: Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years;
|