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Stages of the integrated marketing communication

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Reference no: EM133159014

Barker and Angelopulo (2013:187) argue that "to attend the needs of the marketplace, agencies started to merge in order to form larger groups to provide a more comprehensive range of service in marketing communication; and more and more acquisitions were made as a result of increased global competition. The drive towards globalization necessitated the need for synergy between all marketing communication activities".

What is and explain four stages of the integrated marketing communication (IMC) development. And what examples are there for it?

Reference no: EM133159014

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