Stages of the consumer purchase decision process

Assignment Help Marketing Management

Reference no: EM133223979

Assignment:

1. Consumer purchases are influenced by many factors. Think of a recent Quick Service Restaurant meal/snack/beverage you purchased. (Quick Service Restaurants are Mcdonalds, Tim Hortons, Subway, Burger King, Wendy's etc).

a. List the five stages of the consumer purchase decision process, in order.

b. Identify one situational influence on your purchase and describe HOW it changed your purchase or behaviour.

c. Identify a second influencer in your purchase from a different category of purchase influences.

i. Identify the influence and its related category.

ii. Describe how the influence modified your purchase or behaviour.

Reference no: EM133223979

Questions Cloud

Create a tourism plan for the destination : In order to thoughtfully allocate these funds, you will need to follow the steps below and create a tourism plan for the destination.

What are envoy problems in introducing new products : 1. What are Envoy's problems in introducing new products? In manufacturing ALL products?

Stakeholder in the process of gathering the requirements : Considering the scenerio: You are working on a project in the public sector that involves outfitting a new research lab. The costs for the refurbishment are abo

What are the components of a marketing plan : What are the components of a marketing plan? BE SURE TO INCLUDE THEM ALL. Are those components necessary? Are they sufficient for a marketing plan?

Stages of the consumer purchase decision process : Consumer purchases are influenced by many factors. Think of a recent Quick Service Restaurant meal/snack/beverage you purchased.

What is the name for the technique of programs running : What is the name for the technique of programs running on the web server creating web pages before sending them back to the requesting web clients as parts of r

What is the logic behind the marketing : What is the logic behind the marketing with a local niche cost leader strategy? How do the marketing decisions contribute to results for this strategy?

Define activities-assess activity durations-sequence : The homebuilding project continues in Unit III with the development of the project schedule. In this assignment, refer to the scope elements developed in Unit I

Effectiveness and efficiency of an existing proposed system : A survey for a company and your objective is to measure and assess the effectiveness and efficiency of an existing proposed system. Here is an example of a tool

User Account

All Pages