Stages of consumer decision-making

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Discuss how psychological, social and personal factors influence consumer purchasing behaviour. Use example to illustrate your answer. Explain the stages of consumer decision-making a customer goes through when decision on a high involvement purchase, such as the first purchase of a new car.

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Max Words: 400 

Reference no: EM1320764

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Stages of consumer decision-making : Discuss how psychological, social and personal factors influence consumer purchasing behaviour. Use example to illustrate your answer. Explain the stages of consumer decision-making a customer goes through when decision on a high involvement purch..
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