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Stage of the product life cycle

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Reference no: EM131698919

Please help me to get this answer.

Respond to the following questions from the perspective of "Alaska Airline"

1) Choose a specific product or product line that your organization offers. Describe the product levels (layers) and determine the product classification. Please support your responses.

2) In which stage of the Product Life Cycle does this product/product line compete? Justify your response.

3) What is the primary pricing objective driving the price strategy for this product/product line? Would you say that the demand for this product/product line is more elastic or inelastic? Why? [No calculations are needed here ... pretty sure that we can't access the relevant information needed to do that J!]

Reference no: EM131698919

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