Stage model of consumer decision making

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Reference no: EM132221249

1. Which is WRONGabout psychological factors affecting consumer behavior:

- consumer attitudes are fairly easy for marketers to change, leading to much brand switching.

- consumers often find it difficult to fully describe their buying motives.

- learning through generalization helps to account for the popularity of families of consumer product brands.

- people selectively attend to stimuli, e.g., commercials, which are familiar or anticipated.

2. With regard to our authors’ 5-stage model of consumer decision making:

- consumers try to reduce purchase risk by purchasing high-priced products.

- group influences begin to affect consumer behavior at the alternative evaluation stage.

- marketers can reduce a buyer’s post-purchase dissonance by keeping in touch with him/her.

- need recognition is triggered by stimuli within the consumer, leading him/herto seek out products.

3. Which of the following is an example of a product that is being sold in the business market?

- a mailbox to go in front of Pete’s new house.

- a thermometer to hang on the front porch of a school bus driver’s home.

- a truckload of sand to use on the beach being built for a lakefront resort.

- registration fee paid for a membership in a private health club.

4. Engineering personnel would have the most influence when the organization is:

- buying space for its booth at a national agricultural trade show

- designing a display rack for its pamphlets on areas of interest to farmers

- purchasing component parts for the farm equipment the organization manufactures

- renewing its subscriptions to several trade journals

Reference no: EM132221249

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