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Stage between sleep and wakefulness

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Reference no: EM132973386

Problem statement:

Sleep inertia is a stage between sleep and wakefulness. Sleep inertia troubles many people. When they want to sleep it is difficult to fall asleep or when they want to wake it is difficult because they want to sleep. This problem is important to be solved because it affects daily performance, energy and can also lead to mood disorders. The rug alarm will wake you up and fill you with energy to start your day.

Value Proposition:

Rug Alarm gives your back a beautiful morning when you are lying in bed and nothing wakes you up.

Please explain in detail which Market Tactics you can use for the Rug Alarm product?

Reference no: EM132973386

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