Squibb emphasizes strategy generation and evaluation

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Reference no: EM132226322

Company: Bristol-Meyers Squibb emphasizes strategy generation and evaluation. The purpose is to identify a manageable set of strategic alternatives for the company to consider adopting as it moves forward and ultimately to select what you judge to be the best among the alternatives.

Industry Analysis

Use Porter’s Five Forces Model to assess and then discuss the nature of the industry in which the firm competes. Remember, if there are multiple suppliers and/or customers, then identify them as they may have very different levels of bargaining power.

Competitive Strategies

Use one of the following matching techniques

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Matrix

Strategic Position and Action Evaluation (SPACE) Matrix

Boston Consulting Group (BCG) Matrix

Grand Strategy Matrix

Reference no: EM132226322

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