Sporting event for achieving marketing goals

Reference no: EM13271036

In order to devise a successful sporting event for achieving marketing goals and objectives a 10 step process is needed. This is known as known as the 10 P's, which are purpose, product, projecting the market, position, players, package, price, promotion, place and promise (Armstrong, 1998). Please explain why a sporting event should be promoted in an ethical and social responsible way. What are the two sources used to obtain feedback from a recent successful sporting event.

Reference no: EM13271036

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