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Discussion Question: (Your discussion should be on US-based company)
Multiplatform Promotions: Sponsorships and Event Marketing, Event Marketing, Ambush Marketing, Other Promotional Support, Loyalty Programs, Partnership Programs, Tie-Ins and Cross Promotions.
1) Find a real life and current example of one of these promotions.
2) Describe it in detail for us (including any samples or links you may have to support).
3) Indicate why you think this promotion was chosen by this company as a strategy.
4) Lastly, evaluate the promotion’s effectiveness (try to support this with actual researched findings, if possible). Do you think it serves its purpose well or not? Explain.
Journal Post: Identify how to apply the PDSA model for quality improvement and the effect change has on the organization and the individual. For each journal post throughout the course you will be expected to discuss the following: Identify one impor..
Stakeholders, as the name implies, have a stake in the project. Their interest might be large or small compared to other stakeholders. Often, their requirements are at odds with other stakeholders and the scope of the project. Discuss several strateg..
Bravo enterprises has adopted a corporate strategy aimed at minimizing the possibility of their employees becoming unionized. the company recently instituted a rule that employees could not discuss unionizing or distribute union literature while on w..
how does the omnibus leadership model address organizational redesign to meet recently enacted health care reform?
Ray’s Satellite Emporium wishes to determine the best order size for its best-selling satellite dish. Ray has estimated the annual demand for this model at 10,000 units. His cost to carry one unit is $60 per year per unit, and he has estimated that e..
Explain the importance of establishing ground rules and respecting cultures amongst team members. How does diversity within members affect the performances of the group as a whole?
Identify challenges that internationalization presents to logistics management. And discuss the drivers and logistics implications of internationalization.
What are two possible negative outcomes of a business entity acting socially responsible as defined by entities other than legitimate stakeholders? How does management influence the motivation of its workforce? Defend your position. What are some sim..
Alice needs to decide where to get a haircut. She has narrowed the choice down to two local hair salons Wonderland Hair Salon (WHS) and Puzzle land Hair Salon (PHS). If Alice walks into WHS during a busy period, how long must she wait in line (in min..
Internal equity and external competitiveness are two of the core elements of effective compensation plans.
What is "Business Model Design and Innovation"? Please provide examples and discussion for each factor listed). At least 3 paragraphs.
Identify a company with international operations for which you will be developing your case study and the business process (es) in need of improvement.
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