Reference no: EM133450695

One of the benefits of spending sizable sums of money for social responsibility initiatives and good corporate citizenship over a multi-year period is

1. The positive impact it has on achieving a higher image rating/brand reputation.

2. The positive impact that such a strategy has on the company's credit rating which can affect the attractiveness of both action cameras and UAV drones.

3. Increased power and effectiveness of a company's advertising expenditures for action cameras in all four regions in those years when the company's total annual spending for socially responsible activities exceeds the industry average (as reported on p. 3 of the Camera & Drone Journal.

4. Increased company ability to charge higher prices for its action cameras and UAV drones (because of widespread public enthusiasm for the company's social responsibility initiatives).

5. Greater ease in achieving the investor-expected performance targets for EPS, ROE, and stock price, provided a company wins one or more Gold Star Awards for Corporate Citizenship.