Spend to keep customer and acquire new customer

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Lefties Auto Repair is trying to figure out the CLV for their customers. This will help them know how much they should spend to keep a customer and/or acquire new customer. On average a repair is &150 and most customers come in 2 times a year. According to their records a customer is retained for 3 years. Using the simplified equation below, what CLV of the typical Lefties customer?

CLV= (avg repair x # of visits/year) x years retained.

Reference no: EM132212579

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