Spend in promotion to earn have an awareness level

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Reference no: EM13977781

"Baldwin's Traditional product Basket finished 2019 with an awareness of 72%. One-third of Basket's existing awareness is lost every year. What is the minimum that Basket s product manager should spend in promotion to earn have an awareness level of 92% at the end of 2020? The first $1million in promotion generates 26% of new awareness, the second million will add 18% more awareness and the third million adds another 5% awareness. "

Reference no: EM13977781

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