Specific strengths and weaknesses of branco

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Read the case study 'APC Europe' in Johnson and Flynn (2015) on pages 384-387.

1. In this case, what is the purpose of the supplier performance assessment? Justify your conclusion with specific examples that show how it is used in the case.

2. Evaluate Branco's performance as a major supplier. Justify your assessment noting specific strengths and weaknesses of Branco's performance.

3. How could the supplier performance system be improved in order to prevent a problematic situation like the one with Branco?

Reference no: EM131197926

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