Reference no: EM133185975

The question is: attaining door dash.

Measurement - What is your specific plan to measure the success of your strategies and tactics?

Strategies

1. Business level: the doordash firm does several things to create, deliver, and capture value for its stakeholders. They allow customers to order from the best of local communities with a single click of a button, and have their orders reliably delivered or ready for collection at the business. They provide consumers with convenience throughout the day, from on-the-go breakfast to catered lunch at work to shopping or dinner delivery to their doorsteps. They think that providing consumers with easy access to an unrivaled combination of selection, experience, and value helps to promote consumer engagement and spend retention in the market. Doordash is more of a peer-to-peer business model.
2. Comepetitve dynamics: There are different aspects that doordash focused on in order to be customers first choice. Doordash implements four strategies: audience segmentation, advance value propositions, filling the gap, and technological simplicity.
   1. Audience segmentation: DoorDash divides its consumers into two groups: Users and Restaurants, rather than bundling all into one classification and considering them all the same. Businesses can segment their audiences in a variety of ways, such by geography, age, gender, interests, education, and so on. However, segmenting one's target audience into distinct groups simplifies and improves advertising and marketing communication. When a brand manager knows which audience they're addressing, they may customize their communication style, images, and tone to be able to speak to that particular group most successfully. Doordash divides the users into three categories; customers, restaurants and of course dashers. Unlike other competitor companies doordash has its own dashers, that way they can somewhat control their revenue.
   2. Advanced value propositions: DoorDash is dedicated to solving logistical issues and developing a simple, easy-to-use app that outperforms the competition. Doordash has a "drive" which is a customer insight app, which helps restaurants a lot and makes doordash be unique. This helps restaurants understand their customers in a better way.
   3. Filling the blanks: unlike its competitors, doordash actually focused on smaller areas to grow its business, mainly the suburbs or smaller cities. This was the gap in the competitors marketing strategy and doordash was able to find it.
   4. Technology overtake: the logistical opportunity that the engineers made for doordash makes everything easy and simple. From the branding application to consuer application doordash understood how important simplicity is and put it in action. One of the main things that has set DoorDash apart from the competition is ensuring that the end-user has a simple, intuitive experience. The primary principle of simplicity and ease-of-use is intrinsically linked to their brand image, which leads to a superior overall consumer experience.
3. Corporate level: One of the main reasons why Doordash should pursue a relevant diversification corporate-level strategy is that it will save money by leveraging its existing key skills. The company boasts a large customer base and cutting-edge technology, making it the market leader in meal delivery in the United States. By pooling activities and transferring corporate-level core capabilities, Doordash, like other businesses, will strive to gain value from economies of scale. The advantages of branching out into additional products greatly exceed the possible risks. Doordash currently has little diversification, generating most of its earnings from the meal delivery industry. The company currently has a large customer base; it can leverage this advantage to increase its value by implementing a corporate-level strategy of related limited and related connected diversification. this approach enlarges the company's resources and capabilities in order to gain a competitive edge by providing value to its consumers. Doordash, for example, can achieve long-term viability by using its existing client base by diversifying into other services such as courier services, package delivery, and ride-hailing, among many others that can benefit from its core skill.
4. Mergers and acquisitions/International: Going international is a big project for any kind of business, but especially for such people oriented business sector. Looking at a recent acquisition in Japan, there are pros and cons when it comes to this. Although Japan has iits own delivery services that area starting to emerge, only 5% of merchants in Japan have their own delivery services. Doordash saw this gap in the market and started opening up there. Gains in money. Analysts predict the firms will need at least a few more years to become profitable. For the time being, they would like to see proof that the restaurant industry can continue to increase and enhance profit margins even when customers return. As a result, entering Japan gives the company a better chance to show that it has the capacity to grow into a huge corporation. This will also increase Japans economy significantly. DoorDash is available in over 4,000 cities across the United States, Canada, and Australia. DoorDash co-founder and CEO Tony Xu stated in a previous interview with Nikkei that the business was prioritizing operations in the three nations while investigating further international options. "To me, this is a business where we want to go few and deep before we spread our wings everywhere," he said.
5. Cooperative/Alliances: Doordash has many different alliances with different kinds of grocery store, brands, and services, but unfortunately there was not a list provided of the partnerships.