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Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:

• target customers
• products offered
• product pricing
• location choice
• advertising content
• advertising media

Reference no: EM13123492

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