Reference no: EM132266177

A study of the effects of various levels of advertising effort and price reduction on the sale of specific branded grocery products by a retail grocery chain

This type of study requires the between subject's experimental, aka an independent measure design. in this design, separate groups are created for each treatment. Participants can only be part of one of the group. For every new treatment, a new group must be created.

In this situation, I would use a minimum of three groups;

Group 1 - advertising the product (ex. best of the best; best value for the best product, etc)

Group 2 - Advertising the price (ex. holiday sales, price cut, etc)

Group 3 - Advertising both price and product (best product, but its on sale)

I will identify each group to see who would likely purchase the items based on the advertisement used. If need be, I would expand my study group to may be 4 or 5. Adding groups such as: low amount of advertising (during night time advertisement, or in less popular newspaper/magazine), and high exposure advertising (during prime time TV, social media platform, freeway billboard, etc) this can expand the understanding of consumers' mentality of spending.