Reference no: EM13585406
Choose a company (preferable Indian IT company) that has been recognized recently as successful and is owned outside of the United States.
For this assignment, identify the industry of that chosen company and conduct an abbreviated industry analysis. Present this analysis in a paper that is approximately four pages in length and includes the following:
Page 1:
Write a paragraph (3 to 5 sentences) describing the thesis of your paper; let the reader know what will be seen in the document. Then begin with a one-paragraph introductory overview of your chosen company using facts and statistics; be sure to present the firm's mission.
Now introduce the industry and identify key elements of the industry's structure-the producers, customers, suppliers, and producers of substitute goods.
Note: Defining an industry includes a close tie between the industry and the market. "Labeling" your industry requires judgment; therefore, remain alert to external influences and support your position.
Page 2:
Complete the EFE tool analysis. For this page of the assignment, begin with one paragraph to introduce the table (3 to 5 sentences). Then, insert the EFE analysis results as a table: Table 1 with a Title and Note in proper APA format. Finally, in 2 to 3 paragraphs, explain the highlights of Table 1 that you have interpreted and want your reader to remember.
Page 3:
Identify three possible segmentation variables (characteristics of the customer and product) and explain each in relationship to your definition and the output from the EFE analysis. The textbook is a useful source for understanding segmentation variables.
Page 4:
Specific to your real-world example, provide a synthesis of information in response to the question: Is the market or the industry more important to strategy success?
Your paper should meet the following requirements:
- Following the above guidelines, your paper should be approximately four pages in length.
- Be formatted according to University academic writing standards and APA style guidelines, including the EFE table.
- Adhere to academic writing style throughout, including using third person, avoiding colloquialisms, eliminating anthropomorphic phrasing, and providing citations to give credit to sources of information.