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Assume that there is a R&D company specializing in computer technology development. It has strong R&D capabilities to develop many elements of modern computing. Such capabilities are often rare and very difficult to be imitated or substituted. However, the company may fail to achieve an advantage in computers despite having substantial such capabilities. In applying the VRIO/VRIE framework, which might be the root of the problem for the company?
The capabilities weren't rare (rivals had them too)
Rivals got lost on the tour of the facility
The company failed to exploit the resources they had
Strong supplier power prevented them from entering
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