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You are interviewing for a job with an online retail company that specializes in small business furniture and equipment. The job would require you to deal with the different vendors whose products are featured and sold through the online retail site. You believe you have the qualifications needed for this job. Identify your personal strengths and qualifications that you believe match this sort of sales and sales management position. How would you promote or sell yourself to the hiring manager? Using the elements in the B2B process, outline what you believe would be your job description. Using the information in this unit, list the elements that should be included in your compensation package. What changes, if any should be made over time?
Eric Weiss, marketing director for Charter Power and Light, is about to begin an advertising campaign promoting energy conservation. Each TV ad costs $10,000, while each newspaper ad costs $4,000. Weiss has set the following goals, in rank order.
What is the concept of integrated brand promotion (IBP)? How are IBP and advertising related? And how is IBP distinct from the advertising industry’s prior emphasis on integrated marketing communications, or IMC?
Describe the Constitutional protection against unreasonable search and Discuss the Federal antiterrorism Act briefly.
What is the service level or critical fractile and what is the under-stocking cost Cu and what is the over-stocking cost Co
Edgar Schein is one of the most respected authorities on organizational culture and actually claims that the most important thing leaders do is create and manage culture. What opportunities have you had to change or shape the culture of an organiz..
Name the three kinds of customer turnoffs described in the chapter. Who, in an organization, is primarily responsible for each? What is Web-based customer service and why is it important? Describe four positive steps to better listening.
The Rockhead Quarry produces four types of stone sculptures: Figures, Figureines, Free forms, and Statues. All products will be sold. Rockhead Quarry work force has production capacity to allocate 300 hours to cutting, 180 hours to chiseling and 300 ..
In this assignment you will explain the importance of emerging markets to both domestic and global markets. Do the following to complete this assignment:
Determine what impact your proposed services will have on the organization and its goals. Explain how these changes might affect the company's Equal Employment Opportunity standing and its overall diversity-related issues.
Discuss this impact in terms of an organization with which you are familiar. How does the supply chain affect each of these components, or does it? Make sure that you support your answers with research from the text book or other sources.
When the Bell System was broken up, the old AT&T was split into a new AT&T in addition to seven regional telephone companies. The specific reason for forcing the breakup was to increase the degree of competition in the telephone industry. Do you thin..
Handstar Inc. was created by two college roommates to develop software applications for handheld computing devices. In four years, it has grown to ten employees with annual sales approaching $1.5 million. Handstar’s original product was an expense re..
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