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Specialized rehabilitation facility

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Question

1. Choice of market segments should be driven by what the facility thinks it would like to have as its target market.

A. True

B. False

2. A specialized niche, such as head trauma care, is a type of market segment.

A. True

B. False

3. Market segmentation is essential before services can be differentiated.

A. True

B. False

4. The income statement provides valuable information on

A. the resources of an organization

B. the profitability of an organization

C. the financial value of everything the organization owns

D. how much cash the organization has

5. Which of the following can be used to change perceptions of value?

A. Exchange

B. Information

C. Manipulation

D. Innovation

6. First and foremost, marketing includes all activities that are necessary for:

A. Identifying the target market

B. Reaching the mass market

C Understanding customer wants and needs

D. Achieving a variety of goals

7. A nursing home administrator who has decided to specialize in Alzheimer's care has:

A. Staked a position in the market

B. Deployed the marketing mix

C. Segmented the market

D. Differentiated the market

8. Why should a nursing home administrator focus on well-defined market segments(s)?

A. It compels the NHA to improve quality

B. It enables the NHA to better understand the needs and desires o customers

C. It positions he facility in the target market

D. It enables the NHA to differentiate between desirable and undesirable customers

9. Which strategy is being pursued when an entrepreneur decides to open a specialized rehabilitation facility?

A. Single-segment concentration

B. Singer-offer, mass market coverage

C. Unique value creation

D. Selective specialization

Reference no: EM133488888

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