Reference no: EM133242239

Alive (Pty) Ltd is an events management company specialising in event planning and management, product launches and corporate events. Alive (Pty) Ltd was outgrowing its current organisation structure and processes and as a result the strained structure was slowing down company growth. Critical leadership skills were not available to drive the process and the technology improvements necessary to improve profitability and position the company for further growth. The CEO of Alive (Pty) Ltd therefore contacted the internal OD consultant to assist with redesigning the organisation and improving supporting processes. Through detailed analysis of company structures and systems as well as focused collaboration with the owner and his key leaders, the OD team was able to understand the problems facing the company and subsequently agreed to engage in further planned change. After analysing the information and providing feedback to the CEO of Alive (Pty) Ltd, it was decided to develop a new organisation structure. The design leveraged both the current skill sets and a series of newly identified skill areas. The OD team furthermore helped develop new processes and. procedures to improve the documentation of event requirements and streamline custom-built pricing by leveraging the client's existing technology. The OD team also built a logical and comprehensive IT plan to better address users' needs. The plan identified off-the-shelf software packages that better met the company's requirements and introduced technology firms that could provide improved service and trusted technology-related advice. Because the change process also involved the organisation's division of labour which affected employees, on-going change information were communicated to all employees via e-mails and memos. After several months of successfully implementing the change initiatives, the CEO together with key leaders assessed their services, operations and structure to evaluate the effects of the planned change interventions.

QUESTION 1

Discuss the eight steps involved in the Action Research Model and indicate whether you feel these activities were adhered to in the above case study. Substantiate your answer with relevant examples from the case study.

QUESTION 2

During the entry process, internal consultants may have several advantages over external consultants. Briefly describe any 4 (four) advantages of internal OD consultants, specifically during the entering and contracting stage.

QUESTION 3

Outline proposal for Alive (Pty) Ltd. In your proposal you need to address the following elements:

• Objectives of the proposed project

• Recommended process or action plan

• Roles and responsibilities

• Recommended interventions

• Fees, terms, and conditions.

QUESTION 4

Identify and critically discuss the 5 ethical dilemmas that this project might present as well as how to avoid them. Substantiate your answer with relevant examples from the case study.