Special characteristics of services could impact

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The existence of intangibility, inconsistency, inseparability, and perishability (inventory) in many service contexts are considered to present a number of challenges to services marketers not encountered by marketers of tangible products.

Describe how these special characteristics of services could impact on a business offering accounting and taxation services to business and personal clients. In your answer also consider the strategies this business could use to minimize any negative effects that may result from these characteristics.

Reference no: EM133312997

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