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Speak about customer benefit

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Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to this organization. Provide a set of recommendations specifically describing mobile e-commerce strategies that you believe would be valued by the majority of their customers. (If desirable, approach this analysis with a customer segmentation framework that enables you to speak about customer benefit from a more targeted perspective). As in the previous analysis, make sure that you incorporate the terminology and some of the various frameworks described in your reading that help you describe and analyze your recommended suite of services. Feel free to use your own home company if desired. Also, if you would like to place this analysis within the context of B2B, feel free to use this perspective versus the B2C perspective.

Reference no: EM13892310

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