Spamming is a form of which type of communication

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Question 1: The Internet enables companies to send messages to specifically targeted audiences, a process known as:

A. broadcasting.

B. non-modality.

C. narrowcasting.

D. spamming.

Question 2: Spamming is a form of which type of communication?

A. Push communication

B. Pull communication

C. Pointcasting

D. Modal

Question 3: A business that uses the Internet to provide content that matches the individual needs of each customer is engaging in:

A. personalization.

B. customization.

C. pointcasting.

D. modularization.

Question 4: The use of customer preferences in setting up your company's Web site is an example of __________, while the subsequent advertisement of online product news is an example of __________.

A. customization; personalization

B. modal communication; non-modal communication

C. narrow customization; mass customization

D. pull communication; push communication

Reference no: EM13788585

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