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Southwest Airlines in 2014: Culture, Values, and Operating Practices:
Problem Issues
1. Southwest’s tarnishing reputation-Due to safety incidences and inspection failures, Southwest has been reflected negatively in the media.
2. Southwest faces high competition-Southwest competes with American Airlines, Delta Airlines, JetBlue, Frontier, and many others. This brings on pricing wars and affects profitability.
3. Factors such as terrorism and bad economy causes decline in airline ticket purchases-Southwest has outside forces that they can’t control that affects their business.
Find alternatives to the issues above and Decision Statement (which alternative was chosen and why)
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