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Southwest airlines in baltimore

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Reference no: EM132852095

Southwest Airlines in Baltimore

Case Preparation Questions

  1. Is Southwest Airline (SWA) profitable? Can you provide some supporting evidence from the case article?
  2. Who is SWA's customer segment? To attract this customer segment, what does SWA provide them?
  3. What characteristics its operations helps SWA stay competitive and profitable while providing all this (that you mentioned in #4) to its customers?
  4. You may notice that one of key characteristic of SWA is "fast turnarounds". What does SWA do to keep fast turnarounds?
  5. Why has SWA been struggling with fast turnarounds recently? What would you do to overcome these challenges?

Reference no: EM132852095

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