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Southwest airlines-flying high with low costs

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Reference no: EM132841998

What is the best recommendation to improve the Southwest airlines brand.

Case Study: Southwest Airlines - Flying High with Low Costs

  • Summarize the support for your recommendation. Illustrate how your recommendation will address the issue identified as the major issue facing the company.
  • Discuss how your selected strategy fits with the external/internal variables, especially with the financial resources.
  • Discuss how your strategy will achieve a competitive advantage and enhanced profitability over time.
  • Discuss why you did not pursue the other alternatives keeping in mind the pros and cons you identified for each.
  • Discuss why the con you identified for your recommended alternative can be mitigated.

Reference no: EM132841998

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