Sources of your company distinctive competencies

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Reference no: EM132116536

HERSHEYS CHOCOLATE AND COCOA INDUSTRY

Capabilities Assessment Profile- Using the four criteria (valuable, rare, hard to copy, and non-substitutable) identify those resources and capabilities that might become sources of your company’s distinctive competencies.

1. Capabilities: Identify those capabilities that might become sources of your company’s distinctive competencies. Remember, not all strengths in primary and support activities necessarily become sources of distinctive competencies

2. Distinctive Capabilities/Competencies: Think about what are your company’s distinctive competencies resulting from the company’s capabilities.

3. Sustainable Competitive Advantage(s): Assess your company’s distinctive competencies, using the four criteria (valuable, rare, costly to imitate, and non-substitutable), to determine if competitive advantage is sustainable.

4. Developing Leverage for these Distinctive Capabilities/Competencies: How do they contribute to superior customer value? How do they support the “customer value proposition” part of your company’s business model? Are they difficult for competitors to imitate? Are they usable in a variety of ways?

Reference no: EM132116536

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