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Reference no: EM131614479

Read the following very short articles which were the sources for the vignette: 

  • Inside Oreo's Adorable Triple Play for Father's Day
  • Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk
  • Brand Genius 2012: Lisa Mann, Oreo How do you eat your Oreo? Lisa explains
  • For Oreo Campaign Finale, a Twist on Collaboration
  • Cookie time

In your essay, analyze the effectiveness of this marketing campaign. Consider the following:

  1. What were the target market(s)?
  2. Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
  3. Provide an example of how the communication channels were effectively integrated.

Reference no: EM131614479

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