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As you may know, any change is naturally faced by resistance. the proposed change is faced by a severe resistance at all levels, and you are assigned to deal with the different expected forms of change. Describe each form of resistance that you will be expecting and how will you be dealing with the source of each of the identified forms? Please elaborate. What would be your tactics to overcome these challenges? What would be your approach to build the culture of change among the team?
Describe the ethical issues this case presents and your recommendation for resolving this apparent conflict.
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What does our text (Managing Organizational Change: A multiple perspectives approach) provide in connection with various active and passive forms of resistance to change?
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Explain What is the difference between advertising plan and a marketing plan
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Can the market in which this firm operates be in a long-run equilibrium? Briefly explain.
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