Reference no: EM133145474

Bryan Ding from Clearview manufacturing has hired you again to give him advice on improving his company's sales efficiency. He needs to find new customers but feels he is not getting sufficient results from his sales department staff. He asks you if there is any technology that would help him in deciding where to locate his sales staff across the country to more efficiently cover the area of potential customers. Bryan also tells you that the company's social networking account has really improved customer satisfaction and customer feedback has been very helpful. He asks you if there is any way he could use this vast source of customer information to benefit his company's decision making abilities. Using the terms and concepts from your textbook discuss the issues in this question and explain what you will say to Bryan.