Source of competitive advantage for uber

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Reference no: EM132852121

Our topic of discussion is Uber and the sustainability of its competitiveness. Uber is a multinational online transportation network. They conduct their services over "platforms," which they can extend to our lives' different needs. Given their success globally, it is not surprising to witness the Uberization of the world!

However, the very idea and the technology behind Uber are not very complicated and can be replicated by many software developers. So what do you think is the source of competitive advantage for Uber? More importantly, do you think this competitive advantage is sustainable?

(Remember that for a competitive advantage to be sustainable, it should be driven by resources that are valuable and rare and hard-to-imitate).

(Please use references and answer the questions in a paragraph)

Reference no: EM132852121

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