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The grocery store Publix wanted to examine the effect of store renovation on sales (measured by the dollar amount their customers spend on a single shopping trip). Publix found that their customersÕ spending amount increased by 10% after the renovation. Publix thus claimed that their store renovation was effective in boosting sales. What do you think of the soundness of the conclusion drawn by Publix?
a. Without a control group, it is hard to make such kind of conclusion.
b. Because store renovation is a control variable, it is hard to make such kind of conclusion.
c. Publix's conclusion is quite solid.
d. Store renovation is not the best criterion variable, so it is hard to make such kind of conclusion.
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