Sound basis for diversification or vertical integration

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1. What are three types of opportunities for sharing a sound basis for diversification or vertical integration? Give an example of each from companies you have read and or researched. 250 words please

2. If you were to define a “tough business to get into” or one that it would be difficult to “make a lot of money” what characteristics would that business have? What is an example of this?

3. Using the business Fitness Center/ Gym, provide a 600 word count submission on what strategies you would use to retain both business to business and business to consumer customers. Provide at least two external sources that support your statements on customer retention (websites/ must have url)

Reference no: EM132086487

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