Sometimes from one pursuing differentiation strategy

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Reference no: EM132305212

Sometimes we choose to buy a product from a firm pursuing a cost leadership strategy, sometimes from one pursuing a differentiation strategy. Is that so? Why?

Talk about one or more products you have purchased whose manufacturer(s) followed a cost leadership strategy and one or more products you have purchased whose manufacturer(s) followed a differentiation strategy. For each product reflect about why the manufacturer’s strategy was successful in capturing you as a purchaser. Do you understand some things about the seller’s approach that you didn’t before? How will your new knowledge impact your future buying decisions? Make sure to use your posts to demonstrate your understanding of the unit’s material by using its vocabulary and applying its theories to your experience.

Reference no: EM132305212

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