Something to retain their brand identification

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Reference no: EM131775203

You are to find an article that relate to the following issues below, and give a brief report on what the article is saying and how they are addressing these three individual questions. You can choose your articles from any source (online or actual hard copy articles) provided it is a valid article (sourced appropriately) and contains enough info for you to answer the questions.

Find and report on an article that talks about a brand (product or service) that needed to do something to retain their brand identification. Explain the concept of brand identification and the methods to retain it.

Reference no: EM131775203

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