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Some time ago the swine flu bug swept across the U.S. Suppose now that a new flu bug (the “feline” flu) is threatening the health of U.S. residents. Assume that you work for the Harvard School of Public Health, and that you need to quickly determine how the American public is responding to the current feline flu issue. The objective is to find out how people’s behavior might have recently changed because of their concerns about contracting the flu. For example, it is well established that such simple behaviors as covering one’s coughing (with a forearm), keeping a “social distance” of 3 to 6 feet from others, and washing one’s hands frequently (either with soap and hot water or with hand sanitizers) can dramatically reduce the transmittance of the disease. Your subordinates have come up with two possible research plans to address your goal:
(A) The first is a short pencil-and-paper questionnaire to be administered in a parking lot intercept survey (e.g., outside of supermarkets and ATM machines).
(B) The second is a series of quick focus groups conducted using office workers, college students and younger pupils at locations nearby workplaces and schools.
Your co-workers have been unable to decide which of the two approaches to use (only one can be undertaken). They have turned to you make a decision. Which of the two approaches do you recommend? Explain why (1) you recommed the approach you do and (2) why it is superior to the other approach. Assume the cost of using either approach is not relevant to your decision. Begin your answer with either A or B.
Polytech Checmical, Inc. must decide between two additives to improve the dry-weather stability of its low-cost acrylic paint.
In your opinion, which Key Performance Indicator is the most important KPI for supply chain success and the business success of the organization?
What is the difference in a “per se” violation and one that requires the rule of reason? How does the “Maricopa” case explain the application of “per se” and the rule of reason? Explain how the “Jefferson” case establishes guidelines for understandin..
Why do physicians still recite the Hippocratic Oath. Is it possible for one person to have an ethical dilemma with a situation and for another person not to have a dilemma in the same situation? Why or why not
A manufacturing company makes three products, A, B, and C. The fixed FO is $60,000, consisting of $10,000 for material handling, material waste, and procurement; $30,000 for rent and utilities; and $20,000 for safety and canteen costs. Other costs ar..
Discuss the structure of your work environment using principles and concepts from this week's readings.
The owner of FirstFashion, a small fashion and portrait photography shop in Singapore, has a staff allocation problem.
Apple needs to increase its market share for iPhone 8. Who are current and potential customers of the same customer group?
What would be the additional funds needed? Do not round intermediate calculations.
Suppose that your company supplies toothpaste to Wal-Mart, and they are your only customer. Wal-Mart orders its EOQ of 1,000 tubes each time they order. The annual demand for these tubes is 40,000 units. If shortages are allowed, how many units shoul..
What do managers need to do differently when communicating with employees from the country you selected as opposed to U.S. employees
Two partners own together a small landscaping business in North Carolina, called Summer Lawn Care. They have been specializing in summer grass seeding, installation, and maintenance. Recently, the partners acquired special technology and know-how for..
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