Some service companies emphasize the tangible components

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Some service companies emphasize the tangible components to get ahead in the competition. Which tangible components are (or can be) used by legal service firms (groups of lawyers)?

Conversely, some companies offering goods emphasize the intangible components to get ahead in the competition. Which intangible components are (or can be) used by meat producers?

This relates to the book "Marketing Management"

Reference no: EM132273012

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