Some of critical points to capture in elevator pitch

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Reference no: EM132308559

1. Outline some of the critical points to capture in an elevator pitch. Explain why each point is important.

2. Please also provide one real example of a business that, in your opinion, did not do a good job in listening the truth and aligning itself with the real world and faced the consequences. What was the evidence/data they could have obtained and did nothing instead?

3. Jessica Hopkins, a marketing manager of a firm, has a stellar employment record with the firm. When her name came up for promotion, the committee responsible for promotions felt that clients would not respond well to a female head, so they gave her a salary hike instead. Can Jessica sue the firm in this case? Do you agree with the law in this area? Explain.

Reference no: EM132308559

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