Some marketers feel that the image of the particular channel

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Some marketers feel that the image of the particular channel in which they sell their products does not matter -- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images -- such as a retail store -- can be critical and must be consistent with the image of the product.

Take a position: Where you sell your products doesn't matter vs. it does matter.

Reference no: EM132391720

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