Some issues related to entering new foreign market

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This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.

1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

2. Does Megabus have any overwhelming resources and capabilities ?

3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Houston and Columbus, which one would you choose and why?

Reference no: EM132709846

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